Golden Coast
6 frames
I’m João, a UGC creator, model and photographer based in Geneva. I make short-form video and still content for brands that want it to feel lived-in rather than staged.
My background is in data analytics, so I care about what actually performs: I test hooks, read the numbers and adjust the next round of content.
I shoot on Fujifilm, so the look is warm, grainy and close to film. I speak four languages (Portuguese, Spanish, English and French), so I can adapt the same content for each of those markets.
Personal content from my Instagram, @gameirow. It isn’t brand work, but it shows how I hold a camera, tell a story and reach an audience. Product UGC is being filmed and will get its own section.
Everyday moments, travel and style.
Short essays in my own voice: on impermanence, on Portuguese as it is spoken around the world, and on feelings some languages have no word for.
Editorial and lifestyle frames of me, for brands that need a face as well as the product.
Places, people and small details. Straight from camera, film simulations only.
Feature my partner
Available for couple or female-led campaigns, on camera together or with Thea in the lead.
Send me the product, the brief and the market. I reply within a day with ideas and a quote.